Dear Valued Customer,

Welcome to the inaugural issue of The Borden Group’s new newsletter! My goal for this monthly publication is to bring you information about a variety of business-related topics that will help
you be more profitable.

In addition to kicking off this newsletter I have also revamped my website, giving it a new look and feel. Click here to take a peek.

I want to extend a special thank you to Plumtree Marketing and
SoCal WebWorx in creating my new website and newsletter. Learn more about them in this month’s Spotlight. Enjoy The Borden Group Newsletter, and please feel free to forward this newsletter to anyone who may benefit from it.

Sincerely,

5 Ways to Attract More Clients

One of the biggest challenges that businesses face in any economy is attracting clients. Once you’ve identified your target audience you’ll need to work hard to get them in your business’ door and keep them coming back for more. Here are five recommendations:

1. Exceed Expectations – Two of the best sources of business are referrals and repeat orders from previous clients. Earn both by exceeding expectations in every aspect of your business. People talk (and blog, IM, chat, and post reviews!). Give them lots of reasons to say good things about you.

2. Be Different – Solve a problem no one else does, or solve it in a way that no one else can. Determine what makes your business unique – the reason why people should do business with you instead of your competitors – and then use this information to your advantage.

3. Get the Word Out – Tell the world about your business and what you have to offer. Develop a compelling marketing message that will successfully sell your products and services. Create a detailed marketing plan that includes a mix of various marketing activities and then work it consistently throughout the year. If marketing is not one of your areas of expertise, hire a professional to help you.

4. Follow Up Consistently – Good, pleasant follow up is critical. Always keep your promises, whether they are for providing information, calling at a particular time, or anything else. Excellent customer service needs to start from your very first contact with a prospective client.

5. Eliminate Obstacles – Take any perceived risks out of the picture and make it easy for your prospects to say “yes.” Establish your credibility. Offer a free consultation or trial period. Make the benefits and value of your product or service clear.

Spotlight Companies

Plumtree Marketing – If you’re like most people, you find writing very challenging. Linda Coss, the marketing writer who just rewrote my website, can handle your business’ writing needs for you. Linda specializes in writing the marketing materials that businesses need to be successful – websites, brochures, articles, newsletters, press releases, and more. She is well organized, concise, and has a wonderful sense of humor. Her work is highly recommended because it’s on time, on target, and on budget. Click here to learn more.

SoCal WebWorx – Jeff Weissberg and Doug Robertson – the “dynamic duo” that designed and programmed my beautiful new website – provide custom website design, website marketing, and a range of internet and hosting services. Jeff and Doug are a perfect team. Both share a background in graphic design and marketing. Jeff also brings extensive experience in search engine optimization and account management, while Doug has in-depth programming and custom website development expertise. Click here to learn more.